Making a website for promoting your online business doesn’t cut it anymore. Just when you were getting the hang of internet marketing, you were told that you had to upgrade your web strategies to rank up on Google. This will include extensive SEO marketing strategies as well as creating back links in order to boost optimization for your business. If this is too hard to grasp, search engines now insist that the written word, however flowery it is, will not sell.

In other words, in order to make a website that will sell, you will need custom video productions on it. This is a necessary task since the customers of today do not always bother to read the text on websites. Of course, this doesn’t only mean that you upload videos of your products and services. You can also choose to sell yourself as a businessperson. The services you can offer can be custom video productions or uploads on your website.

In order to capture your customer’s interest, you need to improve your onscreen relationship with them. Some professionals like lawyers and solicitors use this to sell themselves online in order to expand their customer base via the internet. However, it is also the quality of a video production that will make you capable of creating an effective marketing campaign.

For example, if you are promoting a professional service, making yourself look like a clown will hardly compel potential customers to take you seriously. Instead, be and look as professional in your videos as possible

Your video’s high quality will also show you and your business in a new light. Remember, your aim should be to choose a video production technique that is engaging enough to entice any visitors to buy something on your website. Video production is essential if you want to compete with your rivals on a level playing field.

After that, dress the part before getting in front of the camera. You also need to ensure that your attire and demeanor project the right message to your audience. Your message should be concise, clear and must also be something that a visitor would want to hear.

There are typically three styles of video production that you can adopt;

Documentary Style – These types of videos are the most popular. Think about it, would you rather see a salesman that seems to be more interested in selling his own products or an actual business strategy in action? If you pick the latter option then you are amongst the 99% of users that say the same.

Reviews – A video production that features reviews can be tricky since it must not include any promotions whatsoever. A visitor looking for reviews on certain items would not want his chosen video pressurizing him to actually buy the item it is reviewing before he has a chance to ponder his decision.

Series – These can be beneficial since they can include problems and how to solve them. They are especially effective in getting repeat sales. Other than that, they can also accommodate any initial information that would prove useful for potential clients.

For the majority of us, a car wash is a case of driving to the auto wash, or standing on the drive with a bucket, hot water, soap and a chamois leather. That’s fine when you’re driving a normal car, but what about if your car is worth more than the average house?

An entrepreneur in Dubai has the answer. A $15,000 “car spa” that takes a week to complete and involves no human touching the bodywork. In a country where Ferraris, Lamborghinis and Zonda’s are the equivalent of our Fords and Chevrolets, this super car wash isn’t such an outrageous idea.

The treatment involves nano-technology that leaves the interior and exterior of the car looking better than new. The top secret combination of treatments ensures the bodywork of supercars leaves them look as good, if not better than when it first left the factory, and is proving very popular with the country’s elite.

The Dubai based car wash, named Monza Ultimate Detailing and Protection, is particularly popular with car loving expats living in the Gulf Kingdom.

This ultimate Bonita car wash is staffed by a dedicated team of bodywork professionals who have undergone a six month training course in order to qualify for the job. Each is as dedicated to preserving the secrets of how they work as they are at providing value for money.

We do know they use a combination of hand-held microscopes and measuring devices to detect dirt and imperfections invisible to the naked eye. The interiors are washed three times with a secret mixture of products. The interior then has a day to breathe between washes to provide maximum cleaning effect. It is then coated with a special oil to preserve and feed the leather.

The $15,000 price tag includes paintwork correction, an exterior hologram free polish, ten glass polishes, interior detailing and protection, two headlight rejuvenations, 12 upholstery water-proofing treatments, and four sanitary treatments of the car air-conditioning system.

This all takes between 25 to 30 hours depending on the car and level of cleanliness. The treatment doesn’t stop there. Monza Ultimate Detailing ensures the car is kept free of scratches for an entire year and is willing to invest 120 man-hours to ensure it.

The hologram free polish uses a super-high filtered water mixture to prevent marks being left on the bodywork of a car. The company guards their secret methods carefully, and nobody is allowed into the treatment areas except company staff.

As well as this ultimate car wash, the company also has a lower-tier wash for “standard” luxury cars such as BMW and Mercedes at a mere $9000. In a country where almost every other car is an exotic or a supercar, it’s easy to imagine owners and enthusiasts wanting the very best for their investment.

As mind boggling as it seems, spending the equivalent cost of a standard family car on a car wash for your supercar is regarded as good value by the elite of Dubai.